Dale's Pest Control

About Dale's Pest Control

Dale's Pest Control is a fully licensed and insured pest control company serving all Brisbane Northside suburbs. It uses low-toxic and non-toxic treatments that are safe for families and pets, carries out termite inspections with full reports and certificates, and backs its general pest control with a six-month warranty.

The brief

Over time, the site's local and service pages had drifted apart. Different layouts, missing trust signals and too few calls to action meant some pages simply converted worse than others. Working through an agency partner, I was asked to bring every page up to the same standard.

What I did

• Full page audit. Reviewed every local suburb page and service page on the Elementor site and listed what each one was missing.
• Moved everything to the approved template. Rebuilt each page on one consistent, approved layout, so every page now has the same structure, quality and SEO foundations.
• Review widget. Added a customer review widget so visitors see social proof on every page, not just the homepage.
• More calls to action. Placed extra call and quote buttons throughout each page, so the next step is always visible wherever the visitor stops reading.

Why it matters

For a local service business, suburb and service pages often bring in more search traffic than the homepage. If those pages are inconsistent, leads are lost quietly. Putting every page on a proven template, with reviews and frequent calls to action, makes each one a dependable lead source and makes future pages quicker to build.

Platform

WordPress with Elementor.