Detecta Pest

About Detecta Pest

Detecta Pest is a local, family-owned pest control business in northern New South Wales, run by Hugh Cummins. It serves Grafton, Maclean, Coffs Harbour, Lismore and the wider Clarence Valley. The team has more than 30 years of experience with termite inspections, barriers and treatments, and also handles ants, spiders, cockroaches, rats and mice.

The brief

Detecta's customers are spread across several towns, but the site did not clearly show where the company works. Working through an agency partner, I was asked to design a dedicated Areas We Serve page and refresh the key pages that visitors and search engines see first.

What I did

• Areas We Serve page. Designed a new page that sets out every town and region Detecta covers and links to the relevant local content, so visitors can confirm coverage in seconds.
• Clearer site structure. Organised location and service content so it is obvious how pages relate to each other. This helps people find their way and helps search engines understand the site.
• Key page refresh. Updated the design of important pages so they look consistent and keep the quote request and phone call front and centre.

Why an Areas We Serve page matters

For a regional pest business, the first question a visitor asks is "do you come to my town?" A clear Areas We Serve page answers that straight away and links each location to useful content. That builds trust with homeowners and gives Google a well-organised map of where the business operates, which supports rankings for searches like "pest control Grafton" or "termite inspection Coffs Harbour".

Platform

WordPress.