Port Pest Services

About Port Pest Services

Port Pest Services provides residential and commercial pest control across Port Macquarie and the NSW Mid North Coast, from Kempsey to Forster. It handles cockroaches, spiders, ants, rodents and end-of-lease treatments. Termites are a major problem in the region, which makes them a key focus for the business.

The brief

The business wanted more enquiries from its website and stronger visibility across the many towns it covers. Working through an agency partner, I worked on both sides of that goal: converting more of the traffic the site already had, and earning more traffic through structured local content.

What I did

• Updated calls to action. Refreshed the buttons and messaging across the site, including a prominent "Call for a free quote" and a 24/7 enquiry option.
• Improved quote forms. Reworked the forms to make requesting a quote quick and clear, in a bold, easy-to-spot design.
• Termite article cluster. Published a group of linked articles about termites on the Mid North Coast, all pointing back to the main termite service page to build topical authority.
• "Pest control near me" hub. Built a hub page that links every local page, so visitors can find their town and search engines can crawl the whole local structure.

Why it works

A content cluster tells Google the site is an authority on termites in the region, while the hub page connects every location into one clear structure. Combined with stronger calls to action and simpler forms, the site is set up to attract more of the right visitors and turn more of them into enquiries.

Platform

WordPress.